What is adidxbot?
adidxbot is Microsoft's Bing Ads crawler that monitors ads and follows ad destination websites for quality control to ensure advertising standards and policy compliance. You can set up Agent Analytics to see when adidxbot visits your website.
Overview
| Operated By | Microsoft |
| Source | Official Website |
| Expected To Follow Robots.txt | Yes |
| Insights Last Updated | September 15, 2026 |
Do you operate this agent? Contact us to suggest an update.
Category
Expected Behavior
adidxbot's traffic pattern depends on the intelligence being collected. It may revisit specific pages on a schedule, crawl broader sections of your site, or appear only when information is requested. Its request scope and frequency reflect the underlying objective.
adidxbot's User Agent
| User Agent | Mozilla/5.0 (compatible; adidxbot/2.0; +http://www.bing.com/bingbot.htm) |
How To Block adidxbot With Robots.txt
Add this rule to your robots.txt file to block adidxbot from accessing your website, or use Automatic Robots.txt to block all intelligence gatherers at once. You can customize which pages are blocked by swapping out / for a different path.
User-agent: adidxbot # https://knownagents.com/agents/adidxbot
Disallow: /Insights for adidxbot
As of September 15, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the top 1000 websites and their robots.txt files.
Robots.txt Blocked Percentage
Country of Origin
Robots.txt Blocking Trend
6% of top websites block adidxbot in their robots.txts.
Overall Intelligence Gatherer Traffic
3.2% of all web traffic came from intelligence gatherers.
Top Visited Website Categories
The types of websites most frequently visited by adidxbot.
Frequently Asked Questions
Should I Block adidxbot?
Confirm adidxbot's purpose before blocking it. Intelligence gatherers may collect competitive research, measure advertisements, or evaluate pages for brand safety. Weigh any benefit against sharing business or page-level data with its operator or clients. For context, 6% of the top websites we track currently have robots.txt rules for adidxbot.
Does adidxbot Follow Robots.txt Rules?
Yes. adidxbot is expected to follow robots.txt rules, so a disallow rule is the appropriate first step. Automatic Robots.txt can add and maintain that rule, while Agent Analytics lets you verify whether adidxbot respects it.
Does adidxbot Access Private Content?
No special access. adidxbot can read publicly available pages but cannot bypass authentication. Assume anything you publish openly may be collected.
How Can I Tell if adidxbot Is Visiting My Website?
Agent Analytics tracks adidxbot visits in real time. You can also check your server logs for requests whose user-agent string contains "adidxbot". Traffic may range from repeated requests to the same pages to broader crawls or one-off fetches. Because adidxbot does not publish a verification method, any client can claim its identity and a log match is only a clue.
Why Is adidxbot Visiting My Website?
Microsoft or one of its clients may be gathering competitive intelligence, measuring advertisements, or evaluating content for brand safety. The pages requested reflect the underlying objective.