What is adidxbot?
adidxbot is Microsoft's Bing Ads crawler that monitors ads and follows ad destination websites for quality control to ensure advertising standards and policy compliance. Agent Analytics can track when it visits your website.
Overview
| Operated By | Microsoft |
| Source | Official Website |
| Expected To Follow Robots.txt | Yes |
| Insights Last Updated | July 19, 2026 |
Category
Expected Behavior
adidxbot visits with a shopping list. Expect focused, repeated requests to the pages its clients monitor, like pricing, product listings, and announcements, on schedules ranging from hourly to weekly. Sites outside a client's watchlist may never see it at all.
adidxbot's User Agent
| User Agent | Mozilla/5.0 (compatible; adidxbot/2.0; +http://www.bing.com/bingbot.htm) |
How To Block adidxbot With Robots.txt
Add this rule to your robots.txt file to block adidxbot from accessing your entire website, or use Automatic Robots.txt to block all intelligence gatherers at once. You can customize which pages are blocked by swapping out / for a different path.
User-agent: adidxbot # https://knownagents.com/agents/adidxbot
Disallow: /Global Insights for adidxbot
As of July 19, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the world's top 1000 websites and their robots.txt files.
Robots.txt Blocked Percentage
Country of Origin
Robots.txt Blocking Trend
2% of top websites block adidxbot in their robots.txt files.
Overall Intelligence Gatherer Traffic
4.2% of all web traffic came from intelligence gatherers.
Top Visited Website Categories
The types of websites most frequently visited by adidxbot.
Frequently Asked Questions
Should I Block adidxbot?
Decide who benefits. adidxbot collects pricing, product, and brand data for its operator's clients, and those clients can include your competitors. Allow it if visibility in market research matters to you. Block it if you would rather not hand competitors structured data about your business. For comparison, 2% of the top websites we track already have robots.txt rules for adidxbot.
Does adidxbot Follow Robots.txt Rules?
Yes. adidxbot is expected to follow robots.txt rules, so a disallow rule is the right first move. Automatic Robots.txt adds and maintains that rule for you, and Agent Analytics confirms adidxbot actually follows it.
Does adidxbot Access Private Content?
Public business information is the target. Pricing pages, product listings, and announcements are what its clients pay for. adidxbot has no special access, but assume everything you publish openly gets collected.
Why Is adidxbot Visiting My Website?
A client of Microsoft is monitoring your market, your brand, or you specifically. Expect adidxbot's visits to concentrate on pages with business value, like pricing and product pages.
How Can I Tell if adidxbot Is Visiting My Website?
Agent Analytics tracks adidxbot visits in real time alongside every other known AI agent, crawler, and scraper. You can also check your server logs for requests whose user agent string contains "adidxbot". Look for repeated visits to pricing, product, and news pages. Keep in mind that adidxbot doesn't publish a verification method, so any client can claim its user agent string and a log match is a hint rather than proof.