Getting Started
Start by connecting your website traffic. Then add any agent-facing interfaces you operate and the traffic controls your website needs.
What Should You Connect?
| If you have... | Follow this setup guide |
|---|---|
| A website | Track Pageviews |
| A REST API used by agents | Track API Calls |
| An MCP server | Track API Calls |
| An agentic commerce integration | Track API Calls |
| A crawler policy | Serve an Automatic Robots.txt |
| Request-time access controls | Identify & Verify Agents |
| Malicious or unidentified bot traffic | Block Bad Bots |
Step 1: Create a Project
Sign up, create a project for your website, then return to this guide.
Step 2: Connect Pageview Analytics
Begin by tracking pageviews to see which agents and bots visit your website, which pages they access, and which AI platforms refer human visitors. You can usually connect the existing request logs from your platform, CDN, or web server instead of adding custom tracking code.
Step 3: Connect API Call Analytics
If agents interact with your product through an API, start tracking those calls too, including REST API calls, MCP tool calls, and agentic commerce protocol interactions using ACP or UCP. This adds visibility into usage, operations, errors, and response times.
Step 4: Control Bot Access
You can use either or both layers of control: publish rules for cooperative crawlers, and actively enforce which requests your website accepts.
- Serve an Automatic Robots.txt to publish up-to-date rules for compliant crawlers.
- Identify and verify agents when your application needs to make request-time access decisions.
- Block bad bots with a supported platform integration when you need to reject unwanted traffic.
Next Steps
- Invite team members to your project.
- Review agent, bot, referral, and API activity in your project.
- Optimize your content, crawler policies, and agent-facing APIs based on what you learn.
- Query your analytics from an AI assistant through MCP, access them directly through the REST API, or export CSV reports.