What is NovaAct?

Nova Act is an AI agent created by Amazon that can use a web browser. It can intelligently navigate and interact with websites to complete multi-step tasks on behalf of a human user. You can set up Agent Analytics to see when NovaAct visits your website.

Category

AI Agent
Uses an actual web browser to autonomously complete complex tasks on behalf of a human user

Overview

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Example User Agent NovaAct
Operated By Amazon
Source Official Website
Triggered By User action
Used for AI Model Training Not expected
Affects AI Chat & Search Visibility Possibly
Expected To Follow Robots.txt No

Why Is NovaAct Visiting My Website?

A user gave NovaAct a task that your site may help complete, such as researching a product, comparing options, or filling out a form. It likely reached your site through links or search results, much like a person would.

Should I Block NovaAct?

Usually not. NovaAct browses on behalf of a person trying to read, compare, or buy something on your site. Blocking it may prevent that person from completing the task and send them elsewhere. It does not affect traditional search rankings. For context, 9% of the top websites we track currently have robots.txt rules for NovaAct.

Insights for NovaAct

As of October 29, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the top 1000 websites and their robots.txt files.

Robots.txt Compliance

Not enough activity

Country of Origin

United States
NovaAct traffic often comes from the United States

Robots.txt Blocked Percentage

9%
9% of top websites are blocking NovaAct
Learn How →

Top Visited Website Categories

Not enough activity

Robots.txt Blocking Trend

9% of top websites block NovaAct in their robots.txts.

NovaAct Traffic

Not enough activity
Explore the Data →

Frequently Asked Questions

What Traffic Patterns Should I Expect From NovaAct?

NovaAct operates a real browser, loading pages, running JavaScript, setting cookies, and navigating multi-step flows much like a person would. Because its route reflects the task it was given rather than a fixed crawl order, visits may look irregular. A session may pause while the agent processes a page, then continue somewhere unexpected.

Does NovaAct Follow Robots.txt Rules?

No. NovaAct is not expected to follow robots.txt rules, so a disallow rule only communicates your preference. Enforce the block with firewall or server rules, then use Agent Analytics to verify that its requests stop.

Is NovaAct Used for AI Model Training?

Not ordinarily. NovaAct is not categorized as an AI training scraper or data provider, so AI model training is not its expected purpose.

Does Blocking NovaAct Affect AI Search or Citations?

Blocking NovaAct can prevent people using the agent from accessing or acting on your website. It does not directly control whether your pages appear in an AI search index.

Does NovaAct Access Private Content?

Possibly, if a user grants access. NovaAct operates a real browser session, so when someone signs in through it, the agent can see anything available to that account. Without credentials, it can reach only what an anonymous visitor can.

How Can I Verify a Request From NovaAct?

Agent Analytics tracks NovaAct visits in real time. You can also check your server logs for requests whose user-agent string contains "NovaAct". Look for browser-like sessions that move through pages faster or more methodically than a typical person. Because NovaAct does not publish a verification method, any client can claim its identity and a log match is only a clue.

How Is NovaAct Different From Other Amazon Agents?

Amazon operates separate agents for different purposes, so each agent should be evaluated and controlled independently.

  • AmazonBuyForMe: AmazonBuyForMe is an Amazon bot that crawls websites as part of the Amazon Buy For Me service. This bot visits product pages and e-commerce websites to gather product inf…
  • amazon-QBusiness: amazon-QBusiness is an Amazon Q Business web crawler that fetches and indexes web content for Amazon Q Business applications.
  • Amzn-User: Amzn-User is an AI assistant operated by Amazon, used for fetching web content to answer user queries through Alexa and other Amazon AI services.
  • Amazonbot: Amazonbot is a web crawler operated by Amazon that builds an index of web content to improve Amazon products and services, including Alexa, Kindle, and Amazon Shopping. T…
  • bedrockbot: bedrockbot is a web crawler operated by Amazon that crawls selected URLs for Amazon Bedrock knowledge bases and custom AI applications.