What is Hatena?
Hatena is a Japanese web service bot that automatically visits web pages to gather information for its social bookmarking, blogging, and content aggregation platforms. Agent Analytics can track when it visits your website.
Overview
| Operated By | Hatena |
| Source | Official Website |
| Expected To Follow Robots.txt | No |
| Insights Last Updated | July 19, 2026 |
Category
Expected Behavior
Hatena shows up within seconds of someone sharing one of your URLs, grabs the title, description, and preview image, and leaves. Expect one hit per share, no link following, and volume that tracks how much your content circulates. A widely shared link can mean thousands of fetches in an hour.
Hatena's User Agent
| User Agent | Hatena-Favicon/2 (https://www.hatena.ne.jp/faq/) |
How To Block Hatena With Robots.txt
Add this rule to your robots.txt file to request that Hatena not access your website, or use Automatic Robots.txt to request the same of all fetchers at once. You can customize which pages are blocked by swapping out / for a different path.
User-agent: Hatena # https://knownagents.com/agents/hatena
Disallow: /Global Insights for Hatena
As of July 19, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the world's top 1000 websites and their robots.txt files.
Robots.txt Blocked Percentage
Country of Origin
Robots.txt Blocking Trend
0% of top websites block Hatena in their robots.txt files.
Overall Fetcher Traffic
4.0% of all web traffic came from fetchers.
Top Visited Website Categories
The types of websites most frequently visited by Hatena.
Frequently Asked Questions
Should I Block Hatena?
No. Hatena builds the link preview that appears when someone shares your page in a chat or social feed. Blocking it turns those shares into bare links with no title or image, which fewer people click. Its traffic normally follows sharing activity rather than a crawl schedule, so if it ever starts crawling at volume, rate limit it instead of blocking it. Almost none of the top websites we track have robots.txt rules for Hatena right now.
Does Hatena Follow Robots.txt Rules?
No. Hatena is not expected to follow robots.txt rules, so a disallow rule only states your preference. Enforce the block with firewall or server rules, then confirm in Agent Analytics that its requests actually stop.
Does Hatena Access Private Content?
It cannot. Hatena loads only the exact URL someone shared, reads the title, description, and preview image, and leaves. It has no credentials and does not follow links to other pages.
Why Is Hatena Visiting My Website?
Someone shared a link to your page. Hatena fetched it once to build the preview card, and every new share can trigger another fetch, so spikes mean your content is spreading.
How Can I Tell if Hatena Is Visiting My Website?
Agent Analytics tracks Hatena visits in real time alongside every other known AI agent, crawler, and scraper. You can also check your server logs for requests whose user agent string contains "Hatena". Look for hits on single pages moments after someone shares a link, with no crawling afterward. Keep in mind that Hatena doesn't publish a verification method, so any client can claim its user agent string and a log match is a hint rather than proof.