What is Snap URL Preview Service?
Snap URL Preview Service is a bot operated by Snap that fetches web page content to generate URL previews and rich link cards for links shared in Snapchat conversations. When users share links, this bot retrieves titles, descriptions, and images to create visual previews that enhance the user experience. Agent Analytics can track when it visits your website.
Overview
| Operated By | Snap |
| Source | Official Website |
| Expected To Follow Robots.txt | No |
| Insights Last Updated | August 1, 2026 |
Do you operate this agent? Contact us to suggest an update.
Category
Expected Behavior
Snap URL Preview Service shows up within seconds of someone sharing one of your URLs, grabs the title, description, and preview image, and leaves. Expect one hit per share, no link following, and volume that tracks how much your content circulates. A widely shared link can mean thousands of fetches in an hour.
Snap URL Preview Service's User Agent
| User Agent | Snap URL Preview Service; bot; snapchat; https://developers.snap.com/robots |
How To Block Snap URL Preview Service With Robots.txt
Add this rule to your robots.txt file to request that Snap URL Preview Service not access your website, or use Automatic Robots.txt to request the same of all fetchers at once. You can customize which pages are blocked by swapping out / for a different path.
User-agent: Snap URL Preview Service # https://knownagents.com/agents/snap-url-preview-service
Disallow: /Global Insights for Snap URL Preview Service
As of August 1, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the world's top 1000 websites and their robots.txt files.
Robots.txt Blocked Percentage
Country of Origin
Robots.txt Blocking Trend
0% of top websites block Snap URL Preview Service in their robots.txt files.
Overall Fetcher Traffic
4.7% of all web traffic came from fetchers.
Top Visited Website Categories
The types of websites most frequently visited by Snap URL Preview Service.
Frequently Asked Questions
Should I Block Snap URL Preview Service?
No. Snap URL Preview Service builds the link preview that appears when someone shares your page in a chat or social feed. Blocking it turns those shares into bare links with no title or image, which fewer people click. Its traffic normally follows sharing activity rather than a crawl schedule, so if it ever starts crawling at volume, rate limit it instead of blocking it. Almost none of the top websites we track have robots.txt rules for Snap URL Preview Service right now.
Does Snap URL Preview Service Follow Robots.txt Rules?
No. Snap URL Preview Service is not expected to follow robots.txt rules, so a disallow rule only states your preference. Enforce the block with firewall or server rules, then confirm in Agent Analytics that its requests actually stop.
Does Snap URL Preview Service Access Private Content?
It cannot. Snap URL Preview Service loads only the exact URL someone shared, reads the title, description, and preview image, and leaves. It has no credentials and does not follow links to other pages.
Why Is Snap URL Preview Service Visiting My Website?
Someone shared a link to your page. Snap URL Preview Service fetched it once to build the preview card, and every new share can trigger another fetch, so spikes mean your content is spreading.
How Can I Tell if Snap URL Preview Service Is Visiting My Website?
Agent Analytics tracks Snap URL Preview Service visits in real time alongside every other known AI agent, crawler, and scraper. You can also check your server logs for requests whose user agent string contains "Snap URL Preview Service". Look for hits on single pages moments after someone shares a link, with no crawling afterward. Keep in mind that Snap URL Preview Service doesn't publish a verification method, so any client can claim its user agent string and a log match is a hint rather than proof.