What is Reelevant?
Reelevant is a web crawler that fetches product images at runtime to dynamically update content inside email campaigns for personalized marketing experiences. You can set up Agent Analytics to see when Reelevant visits your website.
Category
| Operated By | Reelevant |
| Source | Official Website |
| Triggered By | Shared link |
| Used for AI Model Training | Not expected |
| Affects AI Chat & Search Visibility | Not directly |
| Expected To Follow Robots.txt | No |
Why Is Reelevant Visiting My Website?
Someone shared a link to your page. Reelevant fetched it to build a preview card, and each new share may trigger another request. A spike often means your content is circulating more widely.
Should I Block Reelevant?
Usually not. Blocking Reelevant may leave shared links without a title or image, making them less inviting to click. If it begins fetching at unexpected volume, try rate limiting before blocking it outright. For context, 7% of the top websites we track currently have robots.txt rules for Reelevant.
Insights for Reelevant
As of October 29, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the top 1000 websites and their robots.txt files.
Robots.txt Compliance
Country of Origin
Robots.txt Blocked Percentage
Reelevant Traffic
Frequently Asked Questions
What Traffic Patterns Should I Expect From Reelevant?
Reelevant usually makes a single request within seconds of a URL being shared, without crawling further. Traffic rises and falls with sharing activity, so a widely circulated link can produce a sharp burst of fetches.
Does Reelevant Follow Robots.txt Rules?
No. Reelevant is not expected to follow robots.txt rules, so a disallow rule only communicates your preference. Enforce the block with firewall or server rules, then use Agent Analytics to verify that its requests stop.
Is Reelevant Used for AI Model Training?
Not ordinarily. Reelevant is not categorized as an AI training scraper or data provider, so AI model training is not its expected purpose.
Does Blocking Reelevant Affect AI Search or Citations?
Not directly. Reelevant's expected purpose is not to supply an AI search index or retrieve pages for AI-generated answers.
Does Reelevant Access Private Content?
No. Reelevant has no credentials and should access only the public URL and assets needed for a preview. It does not continue through the rest of your site.
How Can I Verify a Request From Reelevant?
Agent Analytics tracks Reelevant visits in real time. You can also check your server logs for requests whose user-agent string contains "Reelevant". Look for a page and its preview assets being requested without follow-up navigation. Because Reelevant does not publish a verification method, any client can claim its identity and a log match is only a clue.