What is outbrain?
outbrain is Outbrain's web crawler that analyzes content on publisher websites to understand context and topics for content recommendation and advertising purposes. You can set up Agent Analytics to see when outbrain visits your website.
Category
| Example User Agent | Mozilla/5.0 (Java) outbrain |
| Operated By | Outbrain |
| Source | Official Website |
| Triggered By | Operator-configured crawl |
| Used for AI Model Training | Possibly |
| Affects AI Chat & Search Visibility | Not directly |
| Expected To Follow Robots.txt | Yes |
Why Is outbrain Visiting My Website?
Outbrain or one of its clients may be gathering competitive intelligence, measuring advertisements, or evaluating content for brand safety. The pages requested reflect the underlying objective.
Should I Block outbrain?
Confirm outbrain's purpose before blocking it. Intelligence gatherers may collect competitive research, measure advertisements, or evaluate pages for brand safety. Weigh any benefit against sharing business or page-level data with its operator or clients. For context, 5% of the top websites we track currently have robots.txt rules for outbrain.
How Do I Block outbrain Using Robots.txt?
Add this rule to your robots.txt file to block outbrain from accessing your website, or use Automatic Robots.txt to block all intelligence gatherers at once. You can customize which pages are blocked by swapping out / for a different path.
User-agent: outbrain # https://knownagents.com/agents/outbrain
Disallow: /Insights for outbrain
As of October 29, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the top 1000 websites and their robots.txt files.
Robots.txt Compliance
Country of Origin
Robots.txt Blocked Percentage
Frequently Asked Questions
What Traffic Patterns Should I Expect From outbrain?
outbrain's traffic pattern depends on the intelligence being collected. It may revisit specific pages on a schedule, crawl broader sections of your site, or appear only when information is requested. Its request scope and frequency reflect the underlying objective.
Does outbrain Follow Robots.txt Rules?
outbrain is expected to follow robots.txt rules, so a disallow rule is the appropriate first step if you want to block it. Automatic Robots.txt can add and maintain that rule, while Agent Analytics lets you verify whether outbrain respects it.
Is outbrain Used for AI Model Training?
Possibly, but its category does not establish that purpose. outbrain's operator may use or provide the collected content for AI training or for unrelated automated tasks.
Does Blocking outbrain Affect AI Search or Citations?
Not directly. outbrain's expected purpose is not to supply an AI search index or retrieve pages for AI-generated answers.
Does outbrain Access Private Content?
No special access. outbrain can read publicly available pages but cannot bypass authentication. Assume anything you publish openly may be collected.
How Can I Verify a Request From outbrain?
Agent Analytics tracks outbrain visits in real time. You can also check your server logs for requests whose user-agent string contains "outbrain". Traffic may range from repeated requests to the same pages to broader crawls or one-off fetches. Because outbrain does not publish a verification method, any client can claim its identity and a log match is only a clue.