What is LoomlyBot?
LoomlyBot is a metadata extraction bot used by Loomly's social media management platform to fetch web page metadata and generate social media post previews. This allows users to see how their shared links will appear when published across social platforms. You can set up Agent Analytics to see when LoomlyBot visits your website.
Category
| Example User Agent | Mozilla/5.0 (compatible; LoomlyBot/1.0; +https://www.loomly.com) |
| Operated By | Loomly |
| Source | Official Website |
| Triggered By | Shared link |
| Used for AI Model Training | Not expected |
| Affects AI Chat & Search Visibility | Not directly |
| Expected To Follow Robots.txt | No |
Why Is LoomlyBot Visiting My Website?
Someone shared a link to your page. LoomlyBot fetched it to build a preview card, and each new share may trigger another request. A spike often means your content is circulating more widely.
Should I Block LoomlyBot?
Usually not. Blocking LoomlyBot may leave shared links without a title or image, making them less inviting to click. If it begins fetching at unexpected volume, try rate limiting before blocking it outright. For context, 7% of the top websites we track currently have robots.txt rules for LoomlyBot.
Insights for LoomlyBot
As of October 30, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the top 1000 websites and their robots.txt files.
Robots.txt Compliance
Country of Origin
Robots.txt Blocked Percentage
LoomlyBot Traffic
Frequently Asked Questions
What Traffic Patterns Should I Expect From LoomlyBot?
LoomlyBot usually makes a single request within seconds of a URL being shared, without crawling further. Traffic rises and falls with sharing activity, so a widely circulated link can produce a sharp burst of fetches.
Does LoomlyBot Follow Robots.txt Rules?
No. LoomlyBot is not expected to follow robots.txt rules, so a disallow rule only communicates your preference. Enforce the block with firewall or server rules, then use Agent Analytics to verify that its requests stop.
Is LoomlyBot Used for AI Model Training?
Not ordinarily. LoomlyBot is not categorized as an AI training scraper or data provider, so AI model training is not its expected purpose.
Does Blocking LoomlyBot Affect AI Search or Citations?
Not directly. LoomlyBot's expected purpose is not to supply an AI search index or retrieve pages for AI-generated answers.
Does LoomlyBot Access Private Content?
No. LoomlyBot has no credentials and should access only the public URL and assets needed for a preview. It does not continue through the rest of your site.
How Can I Verify a Request From LoomlyBot?
Agent Analytics tracks LoomlyBot visits in real time. You can also check your server logs for requests whose user-agent string contains "LoomlyBot". Look for a page and its preview assets being requested without follow-up navigation. Because LoomlyBot does not publish a verification method, any client can claim its identity and a log match is only a clue.