What is LinkWalker?

LinkWalker is an intelligence gatherer operated by Fortra. Agent Analytics can track when it visits your website.

Overview

Operated By Fortra
Expected To Follow Robots.txt Yes
Insights Last Updated July 12, 2026

Category

Intelligence Gatherer
Analyzes web content for brand safety, competitive insights, and ad targeting

Expected Behavior

LinkWalker visits with a shopping list. Expect focused, repeated requests to the pages its clients monitor, like pricing, product listings, and announcements, on schedules ranging from hourly to weekly. Sites outside a client's watchlist may never see it at all.

LinkWalker's User Agent

User Agent LinkWalker/3.0 (http://www.brandprotect.com)

How To Block LinkWalker With Robots.txt

Add this rule to your robots.txt file to block LinkWalker from accessing your entire website, or use Automatic Robots.txt to block all intelligence gatherers at once. You can customize which pages are blocked by swapping out / for a different path.

User-agent: LinkWalker # https://knownagents.com/agents/linkwalker
Disallow: /

Global Insights for LinkWalker

As of July 12, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the world's top 1000 websites and their robots.txt files.

Robots.txt Blocked Percentage

1%
1% of top websites are blocking LinkWalker
Learn How →

Country of Origin

United States
LinkWalker normally visits From the United States

Robots.txt Blocking Trend

1% of top websites block LinkWalker in their robots.txt files.

Overall Intelligence Gatherer Traffic

4.3% of all web traffic came from intelligence gatherers.

Frequently Asked Questions

Should I Block LinkWalker?

Decide who benefits. LinkWalker collects pricing, product, and brand data for its operator's clients, and those clients can include your competitors. Allow it if visibility in market research matters to you. Block it if you would rather not hand competitors structured data about your business. For comparison, 1% of the top websites we track already have robots.txt rules for LinkWalker.


Does LinkWalker Follow Robots.txt Rules?

Yes. LinkWalker is expected to follow robots.txt rules, so a disallow rule is the right first move. Automatic Robots.txt adds and maintains that rule for you, and Agent Analytics confirms LinkWalker actually follows it.


Does LinkWalker Access Private Content?

Public business information is the target. Pricing pages, product listings, and announcements are what its clients pay for. LinkWalker has no special access, but assume everything you publish openly gets collected.


Why Is LinkWalker Visiting My Website?

A client of Fortra is monitoring your market, your brand, or you specifically. Expect LinkWalker's visits to concentrate on pages with business value, like pricing and product pages.


How Can I Tell if LinkWalker Is Visiting My Website?

Agent Analytics tracks LinkWalker visits in real time alongside every other known AI agent, crawler, and scraper. You can also check your server logs for requests whose user agent string contains "LinkWalker". Look for repeated visits to pricing, product, and news pages. Keep in mind that LinkWalker doesn't publish a verification method, so any client can claim its user agent string and a log match is a hint rather than proof.

Sources