What is TTD-Content?
TTD-Content is a web crawler that classifies and analyzes webpage content for programmatic advertising purposes, helping advertisers determine brand-safe placement opportunities and content suitability for targeted advertising campaigns. You can set up Agent Analytics to see when TTD-Content visits your website.
Overview
| Operated By | The Trade Desk |
| Source | Official Website |
| Expected To Follow Robots.txt | Yes |
| Insights Last Updated | September 14, 2026 |
Do you operate this agent? Contact us to suggest an update.
Category
Expected Behavior
TTD-Content's traffic pattern depends on the intelligence being collected. It may revisit specific pages on a schedule, crawl broader sections of your site, or appear only when information is requested. Its request scope and frequency reflect the underlying objective.
TTD-Content's User Agent
| User Agent | Mozilla/5.0 (compatible; TTD-Content; +https://www.thetradedesk.com/general/ttd-content) |
How To Block TTD-Content With Robots.txt
Add this rule to your robots.txt file to block TTD-Content from accessing your website, or use Automatic Robots.txt to block all intelligence gatherers at once. You can customize which pages are blocked by swapping out / for a different path.
User-agent: TTD-Content # https://knownagents.com/agents/ttd-content
Disallow: /Insights for TTD-Content
As of September 14, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the top 1000 websites and their robots.txt files.
Robots.txt Blocked Percentage
Country of Origin
Robots.txt Blocking Trend
6% of top websites block TTD-Content in their robots.txts.
Overall Intelligence Gatherer Traffic
3.3% of all web traffic came from intelligence gatherers.
Top Visited Website Categories
The types of websites most frequently visited by TTD-Content.
Frequently Asked Questions
Should I Block TTD-Content?
Confirm TTD-Content's purpose before blocking it. Intelligence gatherers may collect competitive research, measure advertisements, or evaluate pages for brand safety. Weigh any benefit against sharing business or page-level data with its operator or clients. For context, 6% of the top websites we track currently have robots.txt rules for TTD-Content.
Does TTD-Content Follow Robots.txt Rules?
Yes. TTD-Content is expected to follow robots.txt rules, so a disallow rule is the appropriate first step. Automatic Robots.txt can add and maintain that rule, while Agent Analytics lets you verify whether TTD-Content respects it.
Does TTD-Content Access Private Content?
No special access. TTD-Content can read publicly available pages but cannot bypass authentication. Assume anything you publish openly may be collected.
How Can I Tell if TTD-Content Is Visiting My Website?
Agent Analytics tracks TTD-Content visits in real time. You can also check your server logs for requests whose user-agent string contains "TTD-Content". Traffic may range from repeated requests to the same pages to broader crawls or one-off fetches. Because TTD-Content does not publish a verification method, any client can claim its identity and a log match is only a clue.
Why Is TTD-Content Visiting My Website?
The Trade Desk or one of its clients may be gathering competitive intelligence, measuring advertisements, or evaluating content for brand safety. The pages requested reflect the underlying objective.