What is Owler?
Owler is a business intelligence bot that gathers competitive intelligence and company information data. It crawls websites to collect publicly available information about businesses for Owler's company database and competitive insights platform. Agent Analytics can track when it visits your website.
Overview
| Operated By | Owler |
| Expected To Follow Robots.txt | Yes |
| Insights Last Updated | August 1, 2026 |
Do you operate this agent? Contact us to suggest an update.
Category
Expected Behavior
Owler visits with a specific set of goals. Expect focused, repeated requests to the pages its clients monitor, like pricing, product listings, and announcements, on schedules ranging from hourly to weekly. Sites outside a client's watchlist may never see it at all.
Owler's User Agent
| User Agent | OWLer |
How To Block Owler With Robots.txt
Add this rule to your robots.txt file to block Owler from accessing your entire website, or use Automatic Robots.txt to block all intelligence gatherers at once. You can customize which pages are blocked by swapping out / for a different path.
User-agent: Owler # https://knownagents.com/agents/owler
Disallow: /Global Insights for Owler
As of August 1, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the world's top 1000 websites and their robots.txt files.
Robots.txt Blocked Percentage
Country of Origin
Robots.txt Blocking Trend
0% of top websites block Owler in their robots.txt files.
Overall Intelligence Gatherer Traffic
4.5% of all web traffic came from intelligence gatherers.
Top Visited Website Categories
The types of websites most frequently visited by Owler.
Frequently Asked Questions
Should I Block Owler?
Decide who benefits. Owler collects pricing, product, and brand data for its operator's clients, and those clients can include your competitors. Allow it if visibility in market research matters to you. Block it if you would rather not hand competitors structured data about your business. Almost none of the top websites we track have robots.txt rules for Owler right now.
Does Owler Follow Robots.txt Rules?
Yes. Owler is expected to follow robots.txt rules, so a disallow rule is the right first move. Automatic Robots.txt adds and maintains that rule for you, and Agent Analytics confirms Owler actually follows it.
Does Owler Access Private Content?
Public business information is the target. Pricing pages, product listings, and announcements are what its clients pay for. Owler has no special access, but assume everything you publish openly gets collected.
Why Is Owler Visiting My Website?
A client of Owler is monitoring your market, your brand, or you specifically. Expect Owler's visits to concentrate on pages with business value, like pricing and product pages.
How Can I Tell if Owler Is Visiting My Website?
Agent Analytics tracks Owler visits in real time alongside every other known AI agent, crawler, and scraper. You can also check your server logs for requests whose user agent string contains "Owler". Look for repeated visits to pricing, product, and news pages. Keep in mind that Owler doesn't publish a verification method, so any client can claim its user agent string and a log match is a hint rather than proof.