What is NeuwoBot?
NeuwoBot is a web crawler operated by Neuwo, a company that provides AI-powered contextual advertising solutions. It analyzes and classifies web content to generate contextual signals such as IAB taxonomy categories, brand safety labels, and semantic topics that power Neuwo's cookie-free ad targeting and publisher monetization products. Agent Analytics can track when it visits your website.
Overview
| Operated By | Neuwo |
| Expected To Follow Robots.txt | Yes |
| Insights Last Updated | July 12, 2026 |
Category
Expected Behavior
NeuwoBot visits with a shopping list. Expect focused, repeated requests to the pages its clients monitor, like pricing, product listings, and announcements, on schedules ranging from hourly to weekly. Sites outside a client's watchlist may never see it at all.
NeuwoBot's User Agent
| User Agent | Mozilla/5.0 (compatible; NeuwoBot/1.0; +https://www.neuwo.ai/bot) |
How To Block NeuwoBot With Robots.txt
Add this rule to your robots.txt file to block NeuwoBot from accessing your entire website, or use Automatic Robots.txt to block all intelligence gatherers at once. You can customize which pages are blocked by swapping out / for a different path.
User-agent: NeuwoBot # https://knownagents.com/agents/neuwobot
Disallow: /Global Insights for NeuwoBot
As of July 12, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the world's top 1000 websites and their robots.txt files.
Robots.txt Blocked Percentage
Country of Origin
Robots.txt Blocking Trend
0% of top websites block NeuwoBot in their robots.txt files.
Overall Intelligence Gatherer Traffic
4.3% of all web traffic came from intelligence gatherers.
Top Visited Website Categories
The types of websites most frequently visited by NeuwoBot.
Frequently Asked Questions
Should I Block NeuwoBot?
Decide who benefits. NeuwoBot collects pricing, product, and brand data for its operator's clients, and those clients can include your competitors. Allow it if visibility in market research matters to you. Block it if you would rather not hand competitors structured data about your business. Almost none of the top websites we track have robots.txt rules for NeuwoBot right now.
Does NeuwoBot Follow Robots.txt Rules?
Yes. NeuwoBot is expected to follow robots.txt rules, so a disallow rule is the right first move. Automatic Robots.txt adds and maintains that rule for you, and Agent Analytics confirms NeuwoBot actually follows it.
Does NeuwoBot Access Private Content?
Public business information is the target. Pricing pages, product listings, and announcements are what its clients pay for. NeuwoBot has no special access, but assume everything you publish openly gets collected.
Why Is NeuwoBot Visiting My Website?
A client of Neuwo is monitoring your market, your brand, or you specifically. Expect NeuwoBot's visits to concentrate on pages with business value, like pricing and product pages.
How Can I Tell if NeuwoBot Is Visiting My Website?
Agent Analytics tracks NeuwoBot visits in real time alongside every other known AI agent, crawler, and scraper. You can also check your server logs for requests whose user agent string contains "NeuwoBot". Look for repeated visits to pricing, product, and news pages. Keep in mind that NeuwoBot doesn't publish a verification method, so any client can claim its user agent string and a log match is a hint rather than proof.