What is MuckRack?
MuckRack is a bot operated by Muck Rack, a platform that connects journalists with public relations professionals. This bot likely crawls websites to gather information about media coverage, journalist profiles, and news content for their media database and monitoring services. Agent Analytics can track when it visits your website.
Overview
| Operated By | Muck Rack |
| Expected To Follow Robots.txt | Yes |
| Insights Last Updated | July 9, 2026 |
Category
Expected Behavior
MuckRack visits with a shopping list. Expect focused, repeated requests to the pages its clients monitor, like pricing, product listings, and announcements, on schedules ranging from hourly to weekly. Sites outside a client's watchlist may never see it at all.
MuckRack's User Agent
| User Agent | Mozilla/5.0 (compatible; MuckRack/1.0; +https://muckrack.com) |
How To Block MuckRack With Robots.txt
Add this rule to your robots.txt file to block MuckRack from accessing your entire website, or use Automatic Robots.txt to block all intelligence gatherers at once. You can customize which pages are blocked by swapping out / for a different path.
User-agent: MuckRack # https://knownagents.com/agents/muckrack
Disallow: /MuckRack Global Insights
As of July 9, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the world's top 1000 websites and their robots.txt files.
Robots.txt Blocked Percentage
Country of Origin
Robots.txt Blocking Trend
0% of top websites block MuckRack in their robots.txt files.
Overall Intelligence Gatherer Traffic
4.6% of all web traffic came from intelligence gatherers.
Top Visited Website Categories
The types of websites most frequently visited by MuckRack.
Frequently Asked Questions
Should I Block MuckRack?
Decide who benefits. MuckRack collects pricing, product, and brand data for its operator's clients, and those clients can include your competitors. Allow it if visibility in market research matters to you. Block it if you would rather not hand competitors structured data about your business. Almost none of the top websites we track have robots.txt rules for MuckRack right now.
Does MuckRack Respect Robots.txt?
Yes. MuckRack is expected to honor robots.txt rules, so a disallow rule is the right first move. Automatic Robots.txt adds and maintains that rule for you, and Agent Analytics confirms MuckRack actually honors it.
Does MuckRack Access Private Content?
Public business information is the target. Pricing pages, product listings, and announcements are what its clients pay for. MuckRack has no special access, but assume everything you publish openly gets collected.
Why Is MuckRack Visiting My Website?
A client of Muck Rack is monitoring your market, your brand, or you specifically. Expect MuckRack's visits to concentrate on pages with business value, like pricing and product pages.
How Can I Tell if MuckRack Is Visiting My Website?
Agent Analytics tracks MuckRack visits in real time alongside every other known AI agent, crawler, and scraper. You can also check your server logs for requests whose user agent string contains "MuckRack". Look for repeated visits to pricing, product, and news pages. Keep in mind that MuckRack doesn't publish a verification method, so any client can claim its user agent string and a log match is a hint rather than proof.