What is MgidBot?
MgidBot is MGID's web crawler that analyzes website content to detect context categories and topics for targeted native advertising recommendations and content discovery. Agent Analytics can track when it visits your website.
Overview
| Operated By | MGID |
| Expected To Follow Robots.txt | Yes |
| Insights Last Updated | July 9, 2026 |
Category
Expected Behavior
MgidBot visits with a shopping list. Expect focused, repeated requests to the pages its clients monitor, like pricing, product listings, and announcements, on schedules ranging from hourly to weekly. Sites outside a client's watchlist may never see it at all.
How To Block MgidBot With Robots.txt
Add this rule to your robots.txt file to block MgidBot from accessing your entire website, or use Automatic Robots.txt to block all intelligence gatherers at once. You can customize which pages are blocked by swapping out / for a different path.
User-agent: MgidBot # https://knownagents.com/agents/mgidbot
Disallow: /MgidBot Global Insights
As of July 9, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the world's top 1000 websites and their robots.txt files.
Robots.txt Blocked Percentage
Country of Origin
Robots.txt Blocking Trend
0% of top websites block MgidBot in their robots.txt files.
Overall Intelligence Gatherer Traffic
4.6% of all web traffic came from intelligence gatherers.
Frequently Asked Questions
Should I Block MgidBot?
Decide who benefits. MgidBot collects pricing, product, and brand data for its operator's clients, and those clients can include your competitors. Allow it if visibility in market research matters to you. Block it if you would rather not hand competitors structured data about your business. Almost none of the top websites we track have robots.txt rules for MgidBot right now.
Does MgidBot Respect Robots.txt?
Yes. MgidBot is expected to honor robots.txt rules, so a disallow rule is the right first move. Automatic Robots.txt adds and maintains that rule for you, and Agent Analytics confirms MgidBot actually honors it.
Does MgidBot Access Private Content?
Public business information is the target. Pricing pages, product listings, and announcements are what its clients pay for. MgidBot has no special access, but assume everything you publish openly gets collected.
Why Is MgidBot Visiting My Website?
A client of MGID is monitoring your market, your brand, or you specifically. Expect MgidBot's visits to concentrate on pages with business value, like pricing and product pages.
How Can I Tell if MgidBot Is Visiting My Website?
Agent Analytics tracks MgidBot visits in real time alongside every other known AI agent, crawler, and scraper. You can also check your server logs for requests whose user agent string contains "MgidBot". Look for repeated visits to pricing, product, and news pages. Keep in mind that MgidBot doesn't publish a verification method, so any client can claim its user agent string and a log match is a hint rather than proof.