What is Automattic Analytics Crawler?
Automattic Analytics Crawler is a web crawler operated by WordPress (Automattic) that gathers analytics and intelligence data from websites. This bot collects information for WordPress.com's analytics and data gathering purposes. You can set up Agent Analytics to see when Automattic Analytics Crawler visits your website.
Category
| Example User Agent | Automattic Analytics Crawler/0.2; http://wordpress.com/crawler/ |
| Operated By | WordPress |
| Source | Official Website |
| Triggered By | Operator-configured crawl |
| Used for AI Model Training | Possibly |
| Affects AI Chat & Search Visibility | Not directly |
| Expected To Follow Robots.txt | Yes |
Why Is Automattic Analytics Crawler Visiting My Website?
WordPress or one of its clients may be gathering competitive intelligence, measuring advertisements, or evaluating content for brand safety. The pages requested reflect the underlying objective.
Should I Block Automattic Analytics Crawler?
Confirm Automattic Analytics Crawler's purpose before blocking it. Intelligence gatherers may collect competitive research, measure advertisements, or evaluate pages for brand safety. Weigh any benefit against sharing business or page-level data with its operator or clients. For context, 7% of the top websites we track currently have robots.txt rules for Automattic Analytics Crawler.
How Do I Block Automattic Analytics Crawler Using Robots.txt?
Add this rule to your robots.txt file to block Automattic Analytics Crawler from accessing your website, or use Automatic Robots.txt to block all intelligence gatherers at once. You can customize which pages are blocked by swapping out / for a different path.
User-agent: Automattic Analytics Crawler # https://knownagents.com/agents/automattic-analytics-crawler
Disallow: /Insights for Automattic Analytics Crawler
As of October 29, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the top 1000 websites and their robots.txt files.
Robots.txt Compliance
Country of Origin
Robots.txt Blocked Percentage
Robots.txt Blocking Trend
7% of top websites block Automattic Analytics Crawler in their robots.txts.
Automattic Analytics Crawler Traffic
0.0014% of all website traffic is coming from Automattic Analytics Crawler.
Frequently Asked Questions
What Traffic Patterns Should I Expect From Automattic Analytics Crawler?
Automattic Analytics Crawler's traffic pattern depends on the intelligence being collected. It may revisit specific pages on a schedule, crawl broader sections of your site, or appear only when information is requested. Its request scope and frequency reflect the underlying objective.
Does Automattic Analytics Crawler Follow Robots.txt Rules?
Automattic Analytics Crawler is expected to follow robots.txt rules, so a disallow rule is the appropriate first step if you want to block it. Automatic Robots.txt can add and maintain that rule, while Agent Analytics lets you verify whether Automattic Analytics Crawler respects it.
Is Automattic Analytics Crawler Used for AI Model Training?
Possibly, but its category does not establish that purpose. Automattic Analytics Crawler's operator may use or provide the collected content for AI training or for unrelated automated tasks.
Does Blocking Automattic Analytics Crawler Affect AI Search or Citations?
Not directly. Automattic Analytics Crawler's expected purpose is not to supply an AI search index or retrieve pages for AI-generated answers.
Does Automattic Analytics Crawler Access Private Content?
No special access. Automattic Analytics Crawler can read publicly available pages but cannot bypass authentication. Assume anything you publish openly may be collected.
How Can I Verify a Request From Automattic Analytics Crawler?
Agent Analytics tracks Automattic Analytics Crawler visits in real time. You can also check your server logs for requests whose user-agent string contains "Automattic Analytics Crawler". Traffic may range from repeated requests to the same pages to broader crawls or one-off fetches. Because Automattic Analytics Crawler does not publish a verification method, any client can claim its identity and a log match is only a clue.
How Is Automattic Analytics Crawler Different From Other WordPress Agents?
WordPress operates separate agents for different purposes, so each agent should be evaluated and controlled independently.
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