What is Zoombot?
Zoombot is an SEO crawler operated by SEOZoom. Agent Analytics can track when it visits your website.
Overview
| Operated By | SEOZoom |
| Source | Official Website |
| Expected To Follow Robots.txt | Yes |
| Insights Last Updated | July 12, 2026 |
Category
Expected Behavior
Zoombot maps sites the way its customers' SEO tools need, following internal links to build a full picture of structure, content, and ranking signals. Expect thorough crawls rather than spot checks, with frequency rising when your site or your competitors are actively monitored in its tools.
Zoombot's User Agent
| User Agent | Zoombot |
How To Block Zoombot With Robots.txt
Add this rule to your robots.txt file to block Zoombot from accessing your entire website, or use Automatic Robots.txt to block all SEO crawlers at once. You can customize which pages are blocked by swapping out / for a different path.
User-agent: Zoombot # https://knownagents.com/agents/zoombot
Disallow: /Global Insights for Zoombot
As of July 12, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the world's top 1000 websites and their robots.txt files.
Robots.txt Blocked Percentage
Country of Origin
Robots.txt Blocking Trend
1% of top websites block Zoombot in their robots.txt files.
Overall SEO Crawler Traffic
3.2% of all web traffic came from SEO crawlers.
Top Visited Website Categories
The types of websites most frequently visited by Zoombot.
Frequently Asked Questions
Should I Block Zoombot?
Only if you want your own pages and outbound links out of those tools. Zoombot collects the ranking and backlink data behind SEO tools, likely including ones you or your agency use, and it does not change how search engines rank you. Blocking it will not hide your backlink profile either, because backlinks are discovered on the sites that link to you. For comparison, 1% of the top websites we track already have robots.txt rules for Zoombot.
Does Zoombot Follow Robots.txt Rules?
Yes. Zoombot is expected to follow robots.txt rules, so a disallow rule is the right first move. Automatic Robots.txt adds and maintains that rule for you, and Agent Analytics confirms Zoombot actually follows it.
Does Zoombot Access Private Content?
Login walls stop it. Zoombot analyzes public pages for rankings, links, and site structure.
Why Is Zoombot Visiting My Website?
Your domain shows up in the ranking, backlink, and competitor data Zoombot's operator sells. If anyone tracks your site or your competitors in an SEO tool, Zoombot visits you.
How Can I Tell if Zoombot Is Visiting My Website?
Agent Analytics tracks Zoombot visits in real time alongside every other known AI agent, crawler, and scraper. You can also check your server logs for requests whose user agent string contains "Zoombot". Look for full site crawls that follow your internal links. Keep in mind that Zoombot doesn't publish a verification method, so any client can claim its user agent string and a log match is a hint rather than proof.