What is aa?
aa is a web crawler used by Agency Analytics for collecting SEO data and analyzing website performance to help marketing agencies generate client reports. You can set up Agent Analytics to see when aa visits your website.
Category
| Example User Agent | 2064856:aa-prod-public-product@frontend-uk |
| Operated By | AgencyAnalytics |
| Source | Official Website |
| Triggered By | Customer-configured crawl |
| Used for AI Model Training | Not expected |
| Affects AI Chat & Search Visibility | Not directly |
| Expected To Follow Robots.txt | Yes |
Why Is aa Visiting My Website?
Your domain appears in the ranking, backlink, or competitor data maintained by aa's operator. A customer may be tracking your site, one of your competitors, or a backlink that connects another site to yours.
Should I Block aa?
Consider blocking aa only if you do not want your pages included in SEO databases. It does not influence how search engines rank you, and blocking it will not hide backlinks to your site because those are discovered on the linking sites. For context, 7% of the top websites we track currently have robots.txt rules for aa.
How Do I Block aa Using Robots.txt?
Add this rule to your robots.txt file to block aa from accessing your website, or use Automatic Robots.txt to block all SEO crawlers at once. You can customize which pages are blocked by swapping out / for a different path.
User-agent: aa # https://knownagents.com/agents/aa
Disallow: /Insights for aa
As of October 29, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the top 1000 websites and their robots.txt files.
Robots.txt Compliance
Country of Origin
Robots.txt Blocked Percentage
Frequently Asked Questions
What Traffic Patterns Should I Expect From aa?
aa usually performs comprehensive, link-following crawls rather than spot checks. Visit frequency may rise while a customer actively monitors your site or a related market.
Does aa Follow Robots.txt Rules?
aa is expected to follow robots.txt rules, so a disallow rule is the appropriate first step if you want to block it. Automatic Robots.txt can add and maintain that rule, while Agent Analytics lets you verify whether aa respects it.
Is aa Used for AI Model Training?
Not ordinarily. aa is not categorized as an AI training scraper or data provider, so AI model training is not its expected purpose.
Does Blocking aa Affect AI Search or Citations?
Not directly. aa's expected purpose is not to supply an AI search index or retrieve pages for AI-generated answers.
Does aa Access Private Content?
No. aa can reach only public pages, and authentication prevents it from accessing private content.
How Can I Verify a Request From aa?
Agent Analytics tracks aa visits in real time. You can also check your server logs for requests whose user-agent string contains "aa". Look for comprehensive site crawls that follow internal links. Because aa does not publish a verification method, any client can claim its identity and a log match is only a clue.