What is Hotjar?
Hotjar analyzes website user behavior through heatmaps, session recordings, surveys, and feedback tools to help optimize user experience and conversions. You can set up Agent Analytics to see when Hotjar visits your website.
Category
| Example User Agent | Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Hotjar Chrome/97.0.4692.71 Safari/537.36 |
| Operated By | Hotjar |
| Source | Official Website |
| Triggered By | Scheduled or manual configuration |
| Used for AI Model Training | Not expected |
| Affects AI Chat & Search Visibility | Not directly |
| Expected To Follow Robots.txt | No |
Why Is Hotjar Visiting My Website?
Someone, most likely on your own team, configured Hotjar to check your site. Uptime monitors, performance testers, and audit tools visit only the sites or endpoints they are told to watch.
Should I Block Hotjar?
Only if no one on your team relies on it. Hotjar may support uptime monitoring, performance tests, or audits. Blocking it without checking first can silently disrupt those workflows. For context, 7% of the top websites we track currently have robots.txt rules for Hotjar.
Insights for Hotjar
As of October 31, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the top 1000 websites and their robots.txt files.
Robots.txt Compliance
Country of Origin
Robots.txt Blocked Percentage
Hotjar Traffic
Frequently Asked Questions
What Traffic Patterns Should I Expect From Hotjar?
Hotjar's traffic often follows fixed intervals like a cron job. Activity may consist of short recurring checks or occasional intensive bursts, but it usually remains limited to a specific set of pages or endpoints.
Does Hotjar Follow Robots.txt Rules?
No. Hotjar is not expected to follow robots.txt rules, so a disallow rule only communicates your preference. Enforce the block with firewall or server rules, then use Agent Analytics to verify that its requests stop.
Is Hotjar Used for AI Model Training?
Not ordinarily. Hotjar is not categorized as an AI training scraper or data provider, so AI model training is not its expected purpose.
Does Blocking Hotjar Affect AI Search or Citations?
Not directly. Hotjar's expected purpose is not to supply an AI search index or retrieve pages for AI-generated answers.
Does Hotjar Access Private Content?
Only when configured with access. A team may grant Hotjar credentials to monitor staging sites or private health endpoints. Without those credentials, it sees only public pages.
How Can I Verify a Request From Hotjar?
Agent Analytics tracks Hotjar visits in real time. You can also check your server logs for requests whose user-agent string contains "Hotjar". Look for repeated checks of the same pages or endpoints at regular intervals. Because Hotjar does not publish a verification method, any client can claim its identity and a log match is only a clue.